Merchandising

Physical Toy Market

For the first time, adults are consuming more toys than children ever before. It is my theory that this is due to the same motivations that we have creating this IP. There’s a huge opportunity for OverKnights to create several verticals of usage. Combine this with the fact that every physical toy can have a digital counterpart with it’s own value in the form of Digital Collectibles creates native integration between the physical verticals and the digital ones.

Adults are flocking to the toy aisle even more than preschoolers | CNN BusinessCNN