IRL Experiences

Competitive Circuit

By creating a compelling entertainment event that it’s immersive and enjoyable as a spectator, the IP can create and further the sense of immersion by leveraging AR/VR/MR technologies, as well as carefully created stages and production will definitely create the lever for aspirational content that will fuel the IP’s flywheel. Take a look at a similar reference in the Drone Racing League:

Local Hobby Shop Integration

Creating a network of local hobby shops that can serve as IRL social hubs will further strengthen the IP’s flywheel and fuel the fantasy. Optionally by leveraging AR/VR/MR experiences can be created for local hubs that can become attractive and further reinforce the need to socially experience the IP.